Manifesto

Elegance is a strength; The foundation of all else.

Forged from an outlook rich in diversity…

An Australian heart, a global soul, and an understanding that the only true test of quality and integrity is time.

Elegance is tension; and juxtaposition.

Elegance is simplicity; effortlessness fuelled by confidence.

Emboldened by knowledge, unafraid to demystify and empower.

Elegance is progress; it’s reframing the past and pointing to new futures. Collaborative iconoclasm and believing we go further together.

Elegance has utility everywhere, it has agency in any occasion, any room, any event, and moment.

Because in our contemporary world, elegance isn’t just how you look. It’s a philosophy on how you live.

We are Willow. And this is our story…

It’s finding the edge and colliding aesthetics around it.

Innovation born from provocation.

Sophistication from experimentation.