Behind The Seams | Discover The Inspiration for Spring Summer 23

Behind The Seams | Discover The Inspiration for Spring Summer 23

To celebrate the launch of Willow’s Spring Summer collection, we invite you behind-the-scenes in our Sydney based design studio. In doing so, we hope to give insight to the development of our latest collection titled “Le Bleu”.

Throughout the entire design process, we captured our design team’s creative journey from concept inception all the way to our campaign shoot on Sydney’s southern beaches.

From initial design sketches, to glimpses of intimate fittings in our studio, we take you on a journey that concludes with behind-the-scenes footage of our Spring Summer campaign shoot with Willow muse’s Louise Van Der Vorst and Linnea Grondahl. We were lucky enough to have photographer and friend of the brand Luke Dubbelde shoot our campaign not far from our design studio.



Drawing inspiration from Aphrodite's mythical birth from the ocean, "Le Bleu" showcases a palette of tranquil blues, shimmering metallics, and soft neutrals, evoking the serene beauty of the sea. The collection's refined soft tailoring captures the fluidity of ocean waves aiming to complement the feminine silhouette. Intricate, nature-inspired graphic prints take centre stage, 
with delicate shell patterns and aquatic motifs adorning a variety of garments, from chic blouses to sophisticated dresses.



While designing this collection our design team had the Willow woman front of mind, always. We are constantly inspired by the wearer – she is elegant, effortless, powerful with a touch of edge. We dress our wearer to evoke our brand motto – Elegance for every occasion.

The Willow woman appreciates quality and artistry and we endeavour to evoke this though our craftsmanship. Australian at heart, and designed in Sydney, we pride ourselves on quality craftsmanship through beautiful natural fibres. Introducing 100% linen suiting.



Level 4
500 Oxford Street
Bondi Junction, NSW, 2022

Level 2
86 Castlereagh Street
Sydney, NSW, 2000

Ground Level
345 Victoria Avenue
Chatswood, NSW, 2067

Level 2, Shop 50
287 Lonsdale Street
Melbourne, VIC, 3000

Ph +61 3 8637 0584

Level 1
310 Bourke Street Mall
Melbourne, VIC, 3000

Chadstone Shopping Centre
Ground Floor
1341 Dandenong Road
Chadstone, VIC, 3148

Pacific Fair Shopping Centre
Ground Floor
Hooker Boulevard
Broadbeach, QLD, 4281

Adelaide Central Plaza
Level 1
100 Rundle Mall
Adelaide, SA, 5000

All Stockists

    NSW

    VIC

    QLD

    SA

NSW

1

David Jones - Bondi Junction

Level 4
500 Oxford Street
Bondi Junction, NSW, 2022

2

David Jones - Elizabeth Street

Level 2
86 Castlereagh Street
Sydney, NSW, 2000

3

David Jones - Chatswood Chase

Ground Level
345 Victoria Avenue
Chatswood, NSW, 2067

VIC

4

Willow - Emporium Melbourne

Level 2, Shop 50
287 Lonsdale Street
Melbourne, VIC, 3000

Ph +61 3 8637 0584

5

David Jones - Bourke Street Mall

Level 1
310 Bourke Street Mall
Melbourne, VIC, 3000

6

David Jones - Chadstone

Chadstone Shopping Centre
Ground Floor
1341 Dandenong Road
Chadstone, VIC, 3148

QLD

7

David Jones - Pacific Fair

Pacific Fair Shopping Centre
Ground Floor
Hooker Boulevard
Broadbeach, QLD, 4281

SA

8

David Jones - Adelaide Central Plaza

Adelaide Central Plaza
Level 1
100 Rundle Mall
Adelaide, SA, 5000