To celebrate the launch of our Spring '23 collection, we invite you behind-the-scenes at our Sydney design studio.
Throughout the entire design process, we captured our design team’s creative journey from concept inception all the way to our campaign shoot on Sydney’s southern beaches.
From initial design sketches, to glimpses of intimate fittings in our studio, we take you on a journey that concludes with behind-the-scenes footage of our Spring Summer campaign shoot with WILLOW muses Louise Van Der Vorst and Linnea Grondahl. We were lucky enough to have photographer and friend of the brand Luke Dubbelde shoot our campaign not far from our design studio.
Drawing inspiration from Aphrodite's mythical birth from the ocean, "Le Bleu" showcases a palette of tranquil blues, shimmering metallics, and soft neutrals, evoking the serene beauty of the sea. The collection's refined soft tailoring captures the fluidity of ocean waves aiming to complement the feminine silhouette. Intricate, nature-inspired graphic prints take centre stage, with delicate shell patterns and aquatic motifs adorning a variety of garments, from chic blouses to sophisticated dresses.
While designing this collection our design team had the WILLOW woman front of mind, always. We are constantly inspired by the wearer – she is elegant, effortless, powerful with a touch of edge. We dress our wearer to evoke our brand motto – Elegance for every occasion.
The WILLOW woman appreciates quality and artistry and we endeavour to evoke this though our craftsmanship. Australian at heart, and designed in Sydney, we pride ourselves on quality craftsmanship through beautiful natural fibres. Introducing 100% linen suiting.