GEORGINA

I dress for the way I feel and often get inspiration from how I want to express myself, that's where I find the "magic" happens. I also love to endlessly scroll through visual platforms that showcase photographers and designers, and flick through the pages in my collection of coffee table books and fashion magazines which allure me to try new things and explore my sense of style. 

GEORGINA

I’m a self taught creative who put herself out there at a young age to absorb and learn from the places I’ve worked, to the people I’ve met and the destinations I’ve traveled too. Instinctively I became a fashion stylist when I had my own clothing store at the age of twenty. I felt an urge to create through the form of clothing, which evolved into fashion design when I moved to Bali in my mid-20’s. Creating products then led me to purchasing my first professional camera in the pursuit of capturing my style through the lens. I always loved collaborating and working with other photographers, but they didn’t always get “my eye” so it wasn’t until I put all my skills together, that I realized I had passion to explore all three areas and at times all at once. This has now led me to opportunities that make my clients extremely satisfied because I not only have a perfectionist eye for the way things look, but conceptually I understand how an outfit should fit on the body, and picking up on all the finer details not everyone sees when on set. I feel really satisfied when I can combine all my skills into one moment like this and execute something really special for what I’m working on, and I really enjoy the process too. I was told at an early age that you can’t be successful in more than one area, and I’m really happy that I didn’t listen.

GEORGINA

Not at all, I think social media is an incredible tool to both learn and share creativity. It’s a platform that when used right, is the perfect place to gain inspiration, learn from others and express how you desire. I would never trade how I was taught, but I’m very grateful it’s accessible now. 

GEORGINA

PRIM HAUS originated from Prim Mist, a natural hand sanitiser I created during the first lockdown of Covid. At the time of launching my product, I was living in this dreamy 80’s esq modern apartment with double story glass brick tiled walls, and came up with the concept of PRIM HAUS - a home for content curation. With a real love for sourcing second hand furniture, I fitted the studio out with a replica Wassily Chair and a LC4 chaise, along with one-off finds like a leather circle bed, to an original Phillippe Starck chair, and a double seat Bauhaus style daybed… and everyone just gravitated to it! I offered it out as a “safe studio” during the lockdown where two people at a time could enter my premises and shoot content in exchange for marketing my product. Word traveled fast, and anyone from brands and models, to influencers and content creators started to approach me, and PRIM HAUS instantly became a thing!